Your Take: Singles and Albums
In the comments section of Wednesday’s News Roundup, Brody and artist Miss Leslie discussed the new(ish) trend of music labels preemptively testing artists’ singles before dedicating time and money to releasing (or even recording) entire albums:
Miss Leslie: Hey Brody – out of curiosity – what’s ya’ll’s take on the way things are going with music releases? Word is that more and more labels are doing this – “testing the waters” with a single before recording/releasing a CD – Personally, I’ve received more and more encouragement to release singles rather than CDs. I’m thinking lately that I’ll do a combination of the 2.
Brody: I haven’t really formulated an opinion on it either way, but it’s been a trend that’s been occurring for a while. Major label newcomers like Ashley Monroe, Sarah Buxton and Jypsi have all had their albums shelved, or digital EPs released, after one or two singles failed to make a dent on the charts. And really, it’s not just newcomers. Jo Dee Messina recorded an album back in 2007 that continues to be pushed back, which she talked about in her interview with Jim back in December. It’s a frustrating trend for both the fans and the artists, but it looks like one that’s here to stay. If singles fail, the best that can be hoped for is a digital release.
How would you answer Miss Leslie’s question: What do you think about music labels “testing the waters” with a single before providing access to an artist’s entire album? How do you think independent and/or major label artists should release new material to gain the most exposure and best connect with fans?
When iTunes first gained popularity, some artists like the Beatles, Led Zeppelin, Garth Brooks, Radiohead and Kid Rock held back their music–among other reasons–because of the site’s piecemeal approach to music sales; some artists argued it diminished the artistic vision of completed albums, while fans were now able to collect the songs they wanted while skipping over unwanted songs on the album.
Do you agree? Do you like to only purchase individual songs you really like, minus any album filler, or do you enjoy the experience of an album from start to finish?
- nm: Agreed. A good job by three very smart women.
- Deremy Jylan: The Hight piece is tremendous reading.
- Tom: ...michelob ultra seems to be a brew from hell.