Gretchen Wilson — “Still Rollin’”
If you’re looking for a reason to start caring about Gretchen Wilson’s music again, new single “Still Rollin’” ain’t it.
The redneck woman who made white trash cool again–just to watch Jason Aldean and Miranda Lambert usurp her territory–turns to classic rock for inspiration here, drawing out the titular “rollin’” just enough syllables to usher its four-word chorus into earworm territory.
Balancing bravely brash anthems “All Jacked Up” and “Here For the Party” with confessional ballads “When I Think About Cheating” and “I Don’t Feel Like Loving You Today,” Wilson burst into 2004 by successfully taking traditional country lifestyles and sounds to the mainstream. But by 2013, any attempt for country radio would be a hard go for Wilson: Lambert, Carrie Underwood and Taylor Swift, the few members of the female automatic add club du jour, leave little room for newcomers like Kacey Musgraves and Jana Kramer and even less space for second acts. On its own merit, “Still Rollin’” doesn’t pack the punch or polish to join them.
After a three-year album drought, Wilson returns this year with an original album, a classic rock covers album, and a holiday album. And while that classic rock tribute comes later, the influence of The Eagles and Bob Seger is palpable on the lead track from April 2’s Right On Time. Backed by piano, “Still Rollin’” hopes to relay the sexy loneliness and listless buzz of a rock and roll life on the tour bus.
But like those long trips between shows, “Still Rollin’” is mostly a blur from point A to point B — and like some of the small-town suburbia passed on the road, it’s both inoffensive and unexciting.
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