CMT, The New, Watered Down MTV

Brody Vercher | November 17th, 2006

“How CMT is making cowboy boots, pickup trucks, and woeful ballads cool. But not too cool.”

That’s the premise for an article that Fast Company ran in its magazine last week. It sounds interesting, but then you think about what CMT has become recently and it’s just a watered down MTV, bad taste and all. They haven’t really done anything original with the channel but rip off what has already been done by their older brother. Country Fried Videos is Jackass, Trick My Truck is Pimp My Ride, and what does the Miss America Pageant have to do with country music? In their obsession to garner high ratings they’ve cut back on the country music videos and stocked up on the crap that every other channel already airs. Dukes of Hazzard re-runs are the only good thing that have come from MTV-lite. That show rocks.

These two city guys, Hitchcock and Engleman, who are heading the re-branding effort, don’t seem to understand what country music is. They’re trying to make it mainstream by alienating the people who really love country music and playing stuff that appeals to the masses, like pop music. All for a few extra bucks. It’s a little condescending if you ask me, but you can decide for yourself.

Besides, cowboy boots, pickup trucks, and “woeful ballads” were cool long before these two guys got a hold of them.

  1. Deeezzy
    November 18, 2009 at 11:44 pm

    CMT is ruined. I miss the days when they actually played more than 2 videos a day. :( It’s sad what they have become.

  2. sam (sam)
    November 19, 2009 at 1:15 am

    I’m not interested in the fare they show on CMT (or what they showed on it 10 or 15 years ago). But if this is increasing the ratings, then I think its the right way for them to go. “Trick My Truck” doesn’t sound good (and the few ads I’ve seen for it make it look terrible) but if that program gets better ratings or is otherwise more profitable than showing music videos, then if I was an exec at CMT I’d be scheduling “Trick” myself.

    That said, I just don’t see the appeal of this sort of programing. But obviously some do like it.

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